On Sunday August 17, 2014 to coincide with the anniversary of Indonesia, Tokopedia celebrates their fifth birthday.
In this celebration, Tokopedia opened their statistics during 5 years of work in the world of Indonesia ecommerce as follows:
Important things from these statistics:
- Majority of the buyers is 50% from the age group of 21-30 and followed by the age group of 31-40 with 31%.
- Seller category also has a majority of the same age, 21-30 age group dominates with 55% and 33% from the age group of 31-40.
- The percentage of male buyers as much as 46% and women 53.7%, but women dominate the value of the transaction by 60.5% while only 39.5% from men
You can see the complete statistics in the presentation above.
Photo was taken from Social media (Facebook, Twitter, Path)