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Clozette Announces Rebranding By Launching A New Website For Indonesia Market

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Startup Indonesia - Clozette

Clozette, the fastest growing fashion social network in Asia announces rebranding for Indonesia market in the wake of the launch of their redesigned website as their offering continues to expand.

After an extensive strategic review, Clozette, Asia’s fastest growing fashion and beauty social network, has today announced the rebranding of Clozette Daily to Clozette Indonesia ( which includes the unveiling of a new logo and launch of a new website.

The refreshed brand identity comes at a time where Clozette’s offering is continuing to reinforce her digital footprint in Indonesia, which has been identified as a key market.

The new Clozette Indonesia site will encapsulate Clozette’s iinteractive offerings, from sharing of buys and finds that are user-­‐generated, community browsing to online shopping powered by ii ViSenze visual search and image recognition. To appeal to an even wider Indonesian female audience, the new site will be formally localized to contain more content in Bahasa Indonesia language and seeks to embrace appreciation and self-­‐expression for the Hijab fashion culture.

Clozette Daily site started as a joint collaboration between Clozette and Female Daily Network in October 2012. Since the beginning of 2014, both parties have decided to take on a new approach to the partnership – Female Daily Network to focus on providing beauty-­‐ related content on forums and product reviews while Clozette continues to provide an engagement platform for women to have visual interaction with fellow community members, fashion and beauty brands, and shop items carefully curated by the team.

Both partners continue to share the common vision to engage with savvy and connected women in Indonesia’s digital landscape and will jointly provide digital engagement solutions for brands to reach both Clozette Indonesia and Female Daily Network audiences.

Roger Yuen, Founder and Chief Executive of Clozette, said of the new site launch, “We have a strong desire to stay at the forefront of digital innovation to generate exponential ROI for partners and brands who advertise on Clozette platform. The refreshed Clozette Indonesia site boasts a highly relevant and visually impactful environment for our valued community – they can look forward to a platform that inspires and appeals to the everyday cosmopolitan lady who embraces Indonesia culture and celebrates Hijab fashion.”

In addition to the partnership with Female Daily Network, Clozette is also the exclusive advertising representative for iii Glam Media ( and iv E! Online ( in Southeast Asia region, including Indonesia.

Ahead of Clozette Indonesia’s rebranding, Clozette received a USD$3 million Series B funding earlier in November 2013 and most recently also announced its foray in bringing fashion and beauty content onto TV through a content collaboration with Starworld’s Stylesetter series. Stylesetter features the latest fashion and beauty trends as well as events industry in Asia, and will air on Starworld between TV programs throughout the day and also be featured on Clozette’s website. Co-­‐promotions such as contests and exclusive benefits will benefit brands, Clozette’s community and partners.

Collectively, Clozette and its partners garner more than 70 million online impressions in the region. These are the New features on Clozette Indonesia:

Sign into Clozette account with Facebook: Enjoy the convenience of one step login by providing your Facebook credentials

Photo sharing with Clozette Indonesia community via Instagram: Connect your Instagram account under Clozette Account Settings, and apply #ClozetteIndonesia under Instagram photo caption, your photo will instantly appear on Clozette account!

Visual Search: Visually search and shop from more than 2 million fashion items from the 5,000 labels you love all together from Clozette Shoppe! Whether you’re shopping for a particular brand, sticking to a limited budget or following a theme, you can find visually similar items with ease.

ClozetteINSIDER: Clozette team’s brief commentary on latest product launches, interesting news and events happening in the region

Clozette Indonesia Ambassadors Program: Clozette team actively recruits bloggers and influencers who wield strong influences in the online and social space to provide live updates on their daily styles and beauty looks – all aggregated on one platform.